Executive & Short-Term Professional Programs

Executive Leadership & Management Program (6 months)

Entrepreneurship and Start-Up Acceleration Program (3 months)

Professional Certificate in Business Communication & Negotiation (8 weeks)

Creative Industries & Arts Entrepreneurship Workshop (6 weeks)

Tourism and Destination Branding Masterclass (6 weeks)

Corporate Governance and Board Leadership Training (5 days)

Higher Education Management and Innovation Course (2 weeks)

African Leadership and Development Fellowship (1 year) 

Specialized Programs and Fellowships

The SBATM International Fellowship in Leadership, Innovation & Education (IFLIE)

- Leadership Immersion Seminars

- Global Case Studies on Innovation

- Research Collaboration and Publications

- Mentorship & Peer Learning Networks

- Global Impact Projects

Creative Futures Lab

- Arts innovation, media entrepreneurship, and cultural diplomacy

Africa Tourism and Heritage Development Program (ATHDP)

- Sustainable tourism, cultural preservation, and destination branding 

Course and Module Listings

A. Business and Management Core Modules

1. Principles of Management and Leadership
2. Business Communication and Negotiation Skills
3. Strategic Management and Policy Analysis
4. Financial and Managerial Accounting
5. Human Resource Development
6. Operations and Project Management
7. Business Research Methods
8. Global Business Environment
9. Entrepreneurship and Innovation
10. Ethics, Governance, and Corporate Responsibility

B. Arts, Creativity, and Cultural Management

1. Principles of Art and Cultural Management
2. Creative Thinking and Design for Innovation
3. Cultural Diplomacy and Globalization
4. Event Management and Promotion
5. Arts Marketing and Audience Development
6. Intellectual Property and Creative Rights
7. Media, Communication, and Branding
8. The African Creative Economy
9. Digital Art and Cultural Entrepreneurship
10. Strategic Leadership in Creative Industries

C. Tourism and Hospitality Management

1. Principles of Tourism and Hospitality
2. Sustainable Tourism Development
3. Destination Marketing and Branding
4. Hospitality Service Management
5. Cultural Heritage and Tourism Policy
6. Event and Conference Planning
7. Tourism Economics and Global Trends
8. Travel and Transport Operations
9. Eco-Tourism and Environmental Management
10. Hospitality Business Strategy

D. Research, Leadership & Innovation Modules

1. Leadership for Social Impact
2. Strategic Decision-Making and Systems Thinking
3. Global Innovation and Technology Management
4. Research and Publication Skills
5. Business Analytics and Data-Driven Strategy
6. Community Development and Sustainable Enterprise
7. Mentorship and Transformational Leadership
8. Digital Economy and the Future of Work
9. International Collaboration & Policy Studies
10. Capstone Project or Research Thesis

Professional Development Components

- Industry Immersion Trips (Africa, Asia, Europe)
- Capstone Projects in partnership with local businesses or NGOs
- Research & Publication Opportunities in SBATM journals
- Annual Innovation and Leadership Summit
- Alumni and Global Leadership Network

Outcomes & Competencies

Graduates and fellows of SBATM will be able to:
- Lead organizations with vision and integrity
- Innovate sustainable business and creative solutions
- Build and manage successful enterprises and institutions
- Promote African culture and tourism on a global stage
- Contribute to educational and economic transformation

Contact & Enrollment

All Nations University – School of Business, Arts, and Tourism Management (SBATM)

Transforming Education. Empowering Leadership. Building Africa’s Future.